Search Engine Optimization: What Not To Do

Search engine optimization, when done correctly, can have a huge impact on the amount of traffic that you are able to drive to your site. Unfortunately, there are many people out there that are utilizing SEO methods incorrectly. This article will point out some common mistakes that people make so that you can get on the right track when it comes to search engine optimization.



Keywords are essential to a good search engine optimization campaign, but unfortunately, many people do not choose the right words and phrases. It is not enough to simply select keywords that accurately describe your site; you have to have words that people are going to type into the various search engines. Regardless of how good you think your keyword is, if no one is looking for it, all of your SEO efforts are going to go to waste. A keyword tool can be very helpful when you are trying to determine what you should use.



It is important to remember that meta descriptions and title tags are important. Many people assume they can quickly take care of these without giving them much thought, but that can have a very negative impact on your SEO campaign. Each different title tag needs to be different and should be more than 50 characters but less than 100.



Similarly, meta descriptions do not need to involve duplicate wording and should be representative of what is on the page. Having too many keywords in the meta description is not a good idea. These tags also need to be about half as many characters as the title tags. By keeping these guidelines in mind, you can avoid some of the issues that people face in this area.



It is important to set up internal links. Internal links send visitors from one page on your site to a different page on that same site. These links allow guests to get around better on a site and to view the pages they are interested in with minimal frustration. It is actually quite a simple process to add internal links, but for some reason, many people forget to do it. Having these just make your website better overall and can help you get ranked higher on search engines.



Finally, it is important to utilize social media. Some people refuse to get involved with social media because they do not understand what it is all about or they just do not like it. Regardless of your personal feelings, social media is not going anywhere, and it can greatly help your search engine optimization efforts. If you are truly uncomfortable with it, start small; choose one social media site, get started with it and then build on things from there.



Simply having a website does not guarantee your success on the Internet. There are certain techniques that you need to implement, and some that you need to avoid, if you want to generate traffic to your pages. By keeping the advice in this article in mind, you have a much greater chance of being successful with your search engine optimization efforts.